Marcas estão apostando em jovens como embaixadores

Por que marcas estão apostando em jovens como embaixadores?

Cada vez mais marcas estão escolhendo jovens como seus novos embaixadores. Coincidência? Nada disso — é estratégia!

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[{"selector":"#anim-c15af467-3be7-4fd8-9a22-a1ccc0e1ff6d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c5e809c6-35b9-480f-9c46-d7d423ec11c3","keyframes":{"transform":["translate3d(-108.09969%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-307488f6-c60b-4dc9-abe4-a5f4305fc4f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94a7b326-e579-4d97-a93a-988d4a2f6211","keyframes":{"transform":["translate3d(-111.41975%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a2749d9-5485-4134-ad6b-9c0aa7f28339","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a730c43-63c3-412d-a224-e631f96d194a","keyframes":{"transform":["translate3d(112.88344%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58039d5a-44f5-4fbd-b920-b8b29f55baca","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec260a7c-5ed0-473f-b026-b5571fd85670","keyframes":{"transform":["translate3d(121.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A Geração Z valoriza autenticidade e representatividade. Ter jovens embaixadores aproxima a marca do público que realmente consome tendências. Conexão real com a Geração Z

[{"selector":"#anim-92591475-b4ac-4137-8a8d-bef542272acb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5931a2e-9dbf-4cc3-89a1-df6b59f0c6eb","keyframes":{"transform":["translate3d(-109.319%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebacd98f-6588-439f-b385-02cb8975cbb8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7a00574-0121-4348-b5b8-de398fe0b0cb","keyframes":{"transform":["translate3d(-113.16726%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ee06009-613d-481e-8a85-486584f3c4d5","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a6be47e-abbe-4bac-b297-c1c7e0683819","keyframes":{"transform":["translate3d(134.31733%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-216a2879-3329-4243-8f9f-7617d7ac0f01","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae37f209-5558-411e-859f-71d7dca253d4","keyframes":{"transform":["translate3d(121.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Hoje, o hype nasce no TikTok, no Instagram e nos trends do momento. Jovens dominam essas linguagens — e sabem falar com sua comunidade. Influência digital pesa (e muito!)

[{"selector":"#anim-510f3f4a-4ce3-4d82-a02a-502a33693027","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b716f9cf-53f5-4cda-957d-919700d3cc11","keyframes":{"transform":["translate3d(-108.125%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d58ad84-497a-4f97-a2a6-6f809e8e0c2e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fd84638-9b22-4bda-a847-c43b51da21d9","keyframes":{"transform":["translate3d(-111.41975%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf482ca7-c674-476c-adb8-66250cd8ec11","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53da318a-47e4-49e7-be5b-fd8582b5b9ed","keyframes":{"transform":["translate3d(117.04179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f92d740b-7198-404e-a053-f6289b2727f4","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9d60e3e-d31a-40d0-9dbd-138a82ac9e18","keyframes":{"transform":["translate3d(121.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Apostar em jovens embaixadores ajuda as marcas a renovarem sua identidade e dialogarem com pautas como diversidade, inclusão e inovação. Imagem mais atual e diversa

Quando um jovem ícone usa, viraliza. O efeito aspiracional continua forte — mas agora com mais identificação e proximidade.

[{"selector":"#anim-8d097f11-370d-4610-8e18-a12f532838d7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5cb36d74-db4c-4e66-9d8f-8a81e9126d3b","keyframes":{"transform":["translate3d(-108.125%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e79ec1e6-ccb8-4bc7-aad6-39ffa0ac2f17","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a869c4e0-a77c-45df-b49e-42cc9e050f10","keyframes":{"transform":["translate3d(-111.41975%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-488ed0ee-2c1f-44d2-b5af-172c86c9e96d","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2489606-ec3e-4b47-9b89-67a7dc337510","keyframes":{"transform":["translate3d(121.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b2cfbab-4e8f-4a31-b365-64214ceff7c0","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f166f9a-0bdc-457e-8fa9-4688cc3f75b4","keyframes":{"transform":["translate3d(121.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Construção de desejo 💖

Escolher jovens como embaixadores sinaliza visão de futuro. As marcas mostram que estão atentas às transformações culturais.

[{"selector":"#anim-1913674a-eb0a-4c5e-b83a-1596fa41043c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46d73e60-5f62-439e-9a41-3d69804337ba","keyframes":{"transform":["translate3d(-108.07453%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5edbd84c-e4f5-4208-ba05-0705c6299c6d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0ec6058-e6a1-4df0-8f8c-b7ca00ca64c6","keyframes":{"transform":["translate3d(-111.41975%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c59fc19-cb7c-4c1a-a8b7-4dc2210744d3","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5e597bf-fd99-482a-ad44-93a411f678b6","keyframes":{"transform":["translate3d(113.97516%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6dff90d-c13b-45e6-8c17-df14741752d7","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7685e456-3c36-483a-8cd7-f6f71e1e7ab0","keyframes":{"transform":["translate3d(112.76595%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Não é só tendência, é posicionamento

veja e leia mais em:

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Por que marcas estão apostando em jovens como embaixadores?

Por que marcas estão apostando em jovens como embaixadores?

Cada vez mais marcas estão escolhendo jovens como seus novos embaixadores. Coincidência? Nada disso — é estratégia!

Quando um jovem ícone usa, viraliza. O efeito aspiracional continua forte — mas agora com mais identificação e proximidade.

Escolher jovens como embaixadores sinaliza visão de futuro. As marcas mostram que estão atentas às transformações culturais.

veja e leia mais em:

www.capricho.com.br

@capricho